A new scheme to ‘ignite the night-time economy’ and drive footfall in Bradford city centre after 5pm has been launched.
The Bradford Night Out Gift Card is an extension of the Bradford City Centre Gift Card, featuring a new gift card holder and web page to showcase the variety of the night-time offering in the city.
Bradford is the first place in the UK to leverage its local gift card to create a specific evening gift card. The Bradford Night Out Gift Card has been backed by city business owners.
Recipients of the Bradford Night Out Gift Card will be directed via a QR code on the gift card holder to a range of ‘after 5pm’ city businesses, including theatres, shops, attractions, bars and restaurants.
Led by Bradford Business Improvement District (BID), the Bradford City Centre Gift Card launched in November 2021. Part of the award-winning Town & City Gift Card initiative, the gift card can be spent with over 100 businesses in the city.
Bradford BID also founded the Bradford at Night scheme, an independent membership body which brings together representatives from Bradford’s night time economy to create a vibrant, varied and safe environment for nights out.
The BID’s business engagement officer Nikki Chadburn said the introduction of the Bradford Night Out Gift Card will work as part of overall efforts to provide support for the night-time economy, encourage people into Bradford after 5pm, and make it a safer night out.
She said: “When you look at everything that is open in Bradford after 5pm, the night out economy is actually really diverse.
“The Bradford Night Out Gift Card takes our popular Bradford City Centre Gift Card and packages it in a new way that is appealing to different audiences, directing people to businesses in the night time economy.”
Julie Monks is deputy business manager at The Light cinema in Bradford, said: “We’re part of the Bradford At Night scheme because it’s a way that we can work together as businesses to keep standards high and show that a night out in Bradford is safe.”
Another business welcoming the Bradford Night Out Gift Card is the Victorian Midland Hotel, its manager David Crossley said: “What we need now is more people coming into the city.
“The Bradford Night Out Gift Card can only help to bring people into Bradford and will make a great gift that can be used on anything from a hotel stay to a trip to the theatre or a pint in a local.”
Go to bradford.nightoutgiftcards.com/ for more information.