BRADFORD based cleaning brand Astonish has launched it’s new TV campaign in a bid to continue to grow sales into 2024.

The manufacturer, based off Gain Lane, will spend £1.3M on the campaign, that has begun appearing across ITV channels.

In the ad, a young girl is captivated as she witnesses the seemingly magical transformation of the many messes she creates at home, instantly and effortlessly being restored to order by ‘little fairies’.

Unbeknownst to her, the real magic is revealed to be the girl’s parents, who use the extensive Astonish homecare range to tidy up after her, no matter the mess or spillage.

Astonish has high hopes for its latest advertisement, after launching its first ever national TV campaign in 2019. The campaign resulted in a 50 per cent uplift in total business sales year-on-year.

The TVC, created by Yorkshire agency, Principles, will be featured during intervals for some of ITV’s flagship programmes.