A BRADFORD district hotel is undergoing a rebrand after being bought by a chain.

The Ibis at Quayside in Shipley is one of four hotels recently purchased by Travelodge.

The hotel company has recently submitted a planning application to Bradford Council for new signage at the hotel to complete the rebrand.

The rebrand will also include a full refurbishment of the hotel.

The other three hotels recently purchased by Travelodge are: Preston North, close to the M6, Chesterfield Town Centre and Cardiff Gate.

Steve Bennett, Chief Property and Development Officer at Travelodge, said:“We’re seeing increasing opportunities to convert well-located, existing hotels into Travelodges, and we’re actively looking for more.

“These hotels are able to open much quicker than new development schemes, as no planning or other consents are required, and they also remove other competitors’ room stock from the market, rather than adding new supply, so they are a great way for Travelodge to open new rooms.

“Our strategy remains focused on acquiring and developing hotels in areas where we know there is customer demand, to give even more people access to high-quality, great-value accommodation, and we have identified over 300 locations throughout the UK with sufficient demand drivers to open a new Travelodge.”