Heckmondwike-based Flair Furniture Group has launched a new sofa brand.

The group, which is the parent company of Bed Kingdom and Cuckooland among others, has added sofa brand Solace+Co to its portfolio in a bid to diversify and expand its offering.

Solace+Co will offer affordable and stylish sofas, with the option of next-day delivery on some models, as well as finance payment options.

The brand will initially be stocked on the Bed Kingdom and Cuckooland websites, with a dedicated site planned for launch in 2025.

Ashley Hainsworth, managing director and founder of Flair Furniture Group, said: “Solace+Co’s ultimate mission is to make beautiful and comfortable living spaces accessible to everyone, regardless of space and budget.”

The launch of Solace+Co follows Flair Furniture Group’s acquisition of the stock and IP from Cuckooland earlier this year, as well as a move into a new HQ with a larger warehouse.