Total viewing figures across YouTube, Facebook, and TikTok for Cleckheaton-based Sam Teale Productions’ 2024 Christmas advert, ‘The Last Gift,’ are said to be soaring – with TikTok views alone having now exceeded 1 million.

The advert tells the story of a widowed mother tackling her first Christmas without her husband.

Proceeds from the advert are going to Gingerbread, a single-parent charity.

Comments shared by viewers of the advert include: “Didn’t think I had tears left until I watched this”; “As someone who works for a hospice, I know a good few people facing this this year, and it’s so heartbreaking”; and “A beautiful tribute to those we’ve lost but continue to carry in our hearts.”

Sam Teale, director, said: “The overwhelming response has been incredible.

“We never anticipated creating a space where people could reflect so deeply on their loved ones.

“Seeing how it’s resonating has been incredibly moving.

“We’re so grateful to everyone who has watched, shared, and made this advert so special.”

The advert was filmed at local landmarks in Halifax and Liversedge, including Bennett’s Eggs and Mr Teale’s former school, Norristhorpe Junior and Infant School.

Donations to Gingerbread can be made at https://we-are-gingerbread.gingerbread.org.uk/