A Shipley-based sports retailer has reported 150,000 downloads of its first-ever mobile app.
SportsShoes.com launched the app in August 2024 as part of its strategic expansion plans to enhance customers’ online retail experience.
The app is designed to connect, engage, and serve customers, as well as to support the wider athlete community.
It offers personalised product and content suggestions based on users’ previous activity and preferences, and there is also a standard shopping feed as a secondary option.
Users can also enter competitions to win a range of prizes.
The app integrates customer membership options throughout the shopping journey – including the ability for users to sync their England Athletics profile with their SportsShoes.com account.
This helps combine their running and fitness data with their shopping habits, to provide a more bespoke retail experience and more tailored content suggestions.
What’s more, users who are members of the Vitality Programme can access discounted products through the app, following SportsShoes.com’s signing of a retail partnership with health and life insurer Vitality in January.
SportsShoes.com, established in 1982, offers more than 17,000 products from 150 global running and outdoor brands, including Asics, Nike, Adidas, Hoka, New Balance, Brooks, Salomon, Montane, Rab, and Patagonia.
SportsShoes.com’s managing director, Brett Bannister, said: “It’s amazing to see the positive response from the running and fitness community to our first ever mobile app.
“The rapid uptake is a solid reflection of our commitment to provide the best online purchasing experience, helpful content, and unmissable competitions across multiple platforms.
“This early success also opens more doors to innovate and leverage tech to further connect, engage, and serve the running community and power our growth plans.”
The app launch is part of a £4.6 million investment SportsShoes.com has made between 2021 and 2024 in its technologies, people, processes, and facilities.
This investment ran alongside a replatforming of the retailer’s UK and international website, supporting improved levels of personalisation across both product discovery and advice.
The improved capabilities of the international websites contributed to a 22 per cent increase in international sales for the first half of the company’s latest financial year, according to a spokesperson.
For further information on the retailer, please visit SportsShoes.com or download the app, which is available on both the Apple App Store and on Google Play.
