A specialist haulage firm has renewed its sponsorship agreement with Bradford City AFC.

Collett & Sons Ltd has extended its partnership with the Bantams for another three years.

As part of the renewed deal, Collett will continue as the official sponsor of the club’s manager, Graham Alexander, for another season.

Mick Harland, sales director at Collett & Sons Ltd, said: “As a company, we are really pleased and proud to have committed to the improved and extended sponsorship deal, becoming an official club partner for the next three seasons and sponsoring the ‘gaffer,’ Graham Alexander.

“We would like to wish everyone associated with the club all the very best for the upcoming season.

“As stated at the start of last season, there is a real positive vibe around the club, and we’re again quietly confident that the entire team at Bradford City can go again and achieve another promotion, for the club and especially for the fantastic, loyal fanbase.”

To celebrate the renewed sponsorship, Mr Alexander visited Collett’s head office in Halifax, where he was presented with a comedic flag depicting him riding a Bantam into battle.

The flag was lifted by one of Collett’s crane vehicles, which Mr Alexander operated himself.