Seabrook Crisps has signed a two-year sponsorship deal with Huddersfield Town Football Club.

The Yorkshire-based snack brand will have its branding featured on LED perimeter and mid-tier boards, concourse TVs, and static screens.

The agreement will also include joint marketing activities, with a selection of snacks available for purchase on match days.

Martin France, group sales director at Calbee UK, which owns Seabrook Crisps, said: “This exciting new partnership puts the spotlight on two Yorkshire-based businesses that are very proud of our heritage.

“What better way to celebrate our heartland than with a winning sponsorship.”

Dan Wilczynski, business development manager at Huddersfield Town, added: “We’re proud to be partnering with Seabrook, a true Yorkshire success story.

“From its beginnings in a Bradford fish and chip shop in 1945 to becoming Britain’s first crinkle-cut crisp brand, Seabrook has grown into a household name while staying true to its Northern roots.

“Together, two proud Yorkshire institutions with rich histories are looking forward to an exciting future.

“This partnership allows us to showcase Seabrook to our passionate fanbase while creating opportunities for growth and connection on both sides.”

In 2025, the partnership will coincide with the club’s Centenary year of the Thrice Champions and Seabrook’s 80th anniversary.