SHOPPERS are being encouraged to check for signs of cancer.
Morrisons has partnered with the NHS to add health messages to a new line of own-brand bath and shower products.
Messages such as “Be body aware” and “Know the signs of cancer” appear on the bottles, prompting people to look for changes in their bodies and speak to their GP if they notice anything unusual.
Professor Peter Johnson, national clinical director for cancer at NHS England, said: “If you notice a lump, swelling, skin change or anything else that doesn’t look or feel right while you’re in the bath or shower, please contact your GP practice.
“This campaign is about turning an everyday routine into a simple health check reminder – helping people know their bodies better and spot possible signs of cancer earlier.
In most cases it won’t be cancer, but if it is, finding it early can make all the difference.”
The products will be stocked in around 450 Morrisons stores and are part of an NHS campaign to improve early cancer detection.
Morrisons is the first supermarket to introduce this type of messaging on bath and shower items.
One man who benefited from early detection is Ed, who was diagnosed with testicular cancer after noticing a dull ache in his right testicle.
He said: “Having NHS messaging on things like shower gels is a great way to get across an important reminder to check for cancer while you might be washing in the privacy of a bathroom.
“It’s especially key for something like testicular cancer, which can easily go unnoticed if you’re not paying attention to your body and checking yourself regularly.”
Public health minister Sharon Hodgson said: “Spotting cancer early can save lives, and this partnership is a simple but powerful way to encourage people to be more aware of their bodies.
“By placing these reminders on everyday products used by millions of people, the NHS and Morrisons are helping to make potentially life-saving advice part of people’s daily routines.”
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David Scott, corporate affairs director at Morrisons, said: “We are proud to be partnering with the NHS again to raise awareness of the symptoms of cancer through the new body awareness messages on our own brand bath and shower products.
“The messaging highlights the importance of spotting the symptoms early and encouraging people to reach out to their GP if something does not feel right, both of which can lead to earlier treatment and ultimately saving lives.”
