A Keighley-based electrical retailer has acquired a long-standing high street business, and opened a new store.

Pennine Plus, a Euronics retailer, acquired Woollett Home Electrical in Kirkgate, Otley, and has opened a new store there.

Geoff Higgins, co-director of Pennine Plus, said: “Keeping the high street alive is very important to us as a company.

“Not everyone drives, so a town centre location with high customer service and product knowledge helps us compete with the major brands who are usually located on the edge of towns and cities.

“Our recent investment in marketing and our website has already brought new dividends for us and gives us confidence of a bright and sustainable future.”

Co-director Craig Taylor added: “It’s a shame shops close, with jobs lost, but it does give an opportunity for new retailers to open with more relevant offerings for today’s consumer.

“It just goes to show that retailers can do well on the high street if they have the right kind of product, provide fair prices, and deliver a high level of customer service.

“The installation of smart homes and all the major appliance brands is where the future is, and that’s exactly what we provide.”

Woollett Home Electrical’s legacy stretches back to the post-war years.

The home technology retailer expanded into the growing television market in 1947, and its business boomed following the launch of the Holme Moss Transmitter in 1951, which revolutionised TV reception across the region.

Woollett also played a role in the creation of electrical buying group, Euronics.