LOCALiQ, the UK’s leading digital marketing solutions provider, has launched cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
Cross media optimisation’s innovative technology is the first of its kind in the UK. It uses data-driven algorithms to adjust digital marketing budgets across the four main digital ad platforms (Google, Microsoft, Facebook and Instagram) to yield the best outcome based on a client’s goals. Using proprietary tracking, attribution, and optimisation algorithms, the technology shifts marketing budgets across search, social and publishers to maximise every pound spent.
“We’re proud to offer our clients access to cutting-edge marketing technology, and cross media optimisation is another huge step forward,” said LOCALiQ Managing Director, Nick Ashwood. “This product is completely new in the digital landscape, and we’re incredibly excited about the results it is generating for our clients in terms of efficiency and performance.”
Cross media optimisation is goal-based, agile, and reactive so business owners and marketing managers no longer need to spend time analysing where they should allocate their marketing budget or comparing goal and conversion metrics across platforms. Cross media optimisation’s unique technology automatically allocates budget to the platform that generates the best results. cross media optimisation combined with LOCALiQ’s Client Centre reporting platform provides incredibly powerful data insights to help advertisers more accurately understand which activity is generating the best return.
“Over the last eighteen months the pandemic has continuously shifted how people consume online media,” said Ashwood. “Cross media optimisation is agile enough to adjust budgets and spend where the results are going to be delivered.”
Sidey, Scotland’s premier supplier of windows, doors, sunrooms and conservatories, relies on LOCALiQ UK’s services for search and social marketing campaigns focused on lead generation. While the initial results of working with LOCALiQ UK were strong, Sidey’s business goals aligned with cross media optimisation technology’s offerings, and they were eager to explore even greater results.
Applying cross media optimisation technology, the team used tactics across search and social channels to offer insights into how to optimise budgets, drive the lowest cost per lead, and maximise their marketing spend. “While we have been working with LOCALiQ across our digital marketing for some time now, we’ve seen a significant improvement in results since using cross media optimisation,” said Haylee Lilley, Retail Manager, Sidey. “Our leads from search marketing have increased by 34%, and by 115% from social media marketing!”
The campaign achieved a vast increase in leads, with the real-time shift in budgets maximised performance with a 172% uplift in social traffic and a 34% increase in CTR on search marketing.
Cross media optimisation
Build your presence with a transformational new ad technology solution.
Our unique UK market-first technology is making it easier to allocate your budget on successful channels and networks, cross media optimisation by LOCALiQ demystifies cross-platform online advertising to help you drive real results for your business.
What is so special about cross media optimisation?
- This Innovative technology is the first of its kind in the UK
- Uses AI to determine where best to spend your marketing budget
- Removes guesswork on which marketing solutions to invest in
- Maximises every pound spent
- Higher performance for chosen key KPIs
- Accurately understands which activity is generating the best return
How does cross media optimisation work?
With advanced data science and a wealth of industry knowledge, there’s no such thing as a ‘cold start’ or a ‘learning period.’ Hit the ground running.
- Save time making decisions on where to allocate budget – let us do it for you.
- One budget for many channels, diversified and continuously reallocated with a singular focus on achieving your core objectives.
- System Optimised
- Smarter budget decisions from the beginning.
Speedy & Simple
- Technology makes immediate changes, when they are needed.
- Easy-to-use reporting tools provide a clear reason for any budgetary decision, in words you can understand.
- AI technology is analysing and optimising your campaigns with every click.
Search Engine Marketing
Our AI platform technology learns which keywords and search engines are driving conversions, then boosts campaign performance by shifting budget intelligently.
- Drive leads from relevant searchers on desktop, tablet and mobile
- Expand your reach across all major search engines – not just Google
- Conversion based optimisation
- Get low cost per lead and high ROI through conversion optimisation
- Get ROI transparency including cost per lead
Why is LOCALiQ optimisation so beneficial?
Completely unique, intelligent algorithms that go beyond a single platform. Our AI technology allows better lead quality, which will help with:
- Call verification
- Stopping scam, robocalls, and misdials before they are connected
- Only high-quality leads are tracked
- Call durations tracked
- Two qualifying lead questions on Facebook Ads form
- Certifies customers and reduces accidental clicks
- Accurate lead reporting
