FORMER head of communications at Welcome to Yorkshire, Carolyn Nicoll, has joined the team at Wolfstar.

She joins the Leeds-based agency as communications director and will spearhead a growth strategy.

The firm’s chairman, Tim Sinclair, believes that she will add an exciting dimension to the Wolfstar offering.

He said: “We have a vibrant, talented team at Wolfstar and now that Carolyn Nicoll has joined us, we can harness her experience and talent to help guide us to an exciting place.”

Ms Nicoll said: “I’m really looking forward to working with the wonderful Wolfstar team, promoting brilliant businesses.

“It’s been a tricky couple of years for many organisations and now is an ideal time to be creating exciting PR, communications and media opportunities to maximise brand awareness on a regional, national and international stage.”