A LUXURY bakery business based in Bradford has bought a popular brand out of liquidation.
As reported by the Telegraph & Argus last week, Oh So Yum – which was once run by a winner of The Apprentice TV show – was placed into voluntary liquidation at the end of October.
Starbake Patisseries has now confirmed to the T&A it acquired the Oh So Yum trademark on November 1.
Over the weekend, Starbake Patisseries opened a branch at the former Oh So Yum store on Hillhouse Lane, Huddersfield.
Starbake Patisseries already has a branch on Listerhills Road, Bradford.
The company confirmed that at this stage it does not plan on opening at the former Oh So Yum store on White Abbey Road, Bradford.
But the business revealed that an Oh So Yum-branded TikTok store will go live in the coming weeks, serving customers nationwide.
A spokesperson for Starbake Patisseries said: “While Oh So Yum faced challenges due to the long-term effects of the pandemic and wider economic pressures, Starbake Patisseries saw a valuable opportunity to preserve a loved Yorkshire favourite while introducing its elevated luxury offering to new audiences.
“The Huddersfield opening is the first step in that vision.”
They added: “We are thrilled to bring Starbake Patisseries to Huddersfield, especially in a location that holds so much meaning for Yorkshire dessert lovers.
“Our mission is simple: to provide luxury, beautifully-crafted desserts at an accessible level while honouring the legacy that Oh So Yum built in this region.
“This opening represents growth, opportunity and our ongoing commitment to creating the UK’s leading luxury patisserie experience.”
The spokesperson said Starbake Patisseries is “known for its artisan cakes, signature patisseries and indulgent desserts”.
“Every product is freshly baked daily by French-trained specialists, combining traditional techniques with modern flavours to create unforgettable culinary experiences,” they added.
Oh So Yum was started as Big Momma’s Waffles in May 2015 by sisters Gurvinder and Harpreet Kaur.
It rose to national fame in March 2022 when Harpreet was crowned winner of series 16 of The Apprentice.
The business name changed to Oh So Yum on the day the final was aired, and it received an investment of £250,000 from Lord Alan Sugar as the prize for winning the show.
According to a document filed on Companies House, “trade was strong” initially – but the impact of the coronavirus pandemic and changes in how people shopped led to “significant disruption” to the business.
