A NATIONAL bank with a Bradford branch will undertake its most significant rebrand to the High Street at a time banks continue to close branches.

All 605 Nationwide branches will be rebranded as Britain’s biggest building society continues to value face-to-face service at a time the major banks have closed significant numbers up and down the country.

Research from Nationwide reveals 63 per cent of people value their local branch, with face-to-face service the top reason.

Five of the Yorkshire region’s branches will be updated through the rebrand. These include Leeds, Sheffield, Bradford, Scunthorpe and Middlesbrough.​

Debbie Crosbie, Chief Executive of Nationwide Building Society, said: “Nationwide is the large-scale alternative to shareholder-owned banks.

“We offer a good way to bank for our customers through our national network of branches, better service, value and fairness. Our rebrand keeps us relevant for customers today and tomorrow.”​

Alongside branches, all payment cards and customer communications will be updated with the new brand as part of a commitment to offer ‘A Good Way To Bank’, based on offering leading service, value and fairness.  

The latest move by Nationwide demonstrates the difference a member-owned institution can make for its customers and society. ​