Damart has opened a new concession at Harveys of Halifax as part of its ongoing retail expansion.

The launch event welcomed customers to explore the brand’s latest autumn and winter collection, with complimentary drinks and a special opening offer.

The Harveys concession is the latest in Damart’s retail rollout, following recent openings in Atkinsons of Sheffield and partnerships with British Garden Centres and Unique U stores.

Tracey Cousins, PR and digital marketing manager at Damart, said: “We’re thrilled to have opened our latest concession in Harveys of Halifax.

“Harveys has such a strong reputation for quality and personal service, which aligns closely with our own values.

“The opening has given us another fantastic opportunity to meet customers face to face, showcase our latest collections, and provide the comfort, style and innovation Damart is known for.

“It was wonderful to welcome so many new shoppers and introduce them to the Damart brand.”

The next concession will open later this year at Banburys in Barnstaple.

Tracy Harvey, managing director of Harveys of Halifax, said: “We’re very excited to be introducing a new Damart concession to Harveys this season.

“As Harveys continues to evolve its mix of brands, Damart is a perfect fit.”