A renewed sponsorship deal is celebrating a rugby team’s long-awaited return to the top flight.

Professional services firm Aon plc has extended its partnership with the Bradford Bulls ahead of the club’s return to the Super League in 2026.

The agreement will see Aon branding featured on the playing shorts of the club’s first team, women’s, reserves, and academy squads, building on its sponsorship from last season.

James Fell, head of advisory clients at Aon, said: “Last season was Aon’s inaugural as a sponsor of Bradford Bulls and what a season all the teams had.

“By renewing our sponsorship of this diverse and inclusive club, we will continue to help Bradford Bulls create opportunities for the local community.

L-R Rowan Milnes, James Fell from Aon, and Ronan Michael (Image: Marie Lees PR)

“I’d like to congratulate the first team on their exciting return to the Super League and we’re looking forward to watching all the teams next season.”

All league and cup matches will be broadcast live on BBC and Sky.

“This partnership reflects our ongoing commitment to align with industry leaders and foster meaningful collaborations that benefit not only the team but also our wider community.”