First Bus has announced a renewed partnership with the Bradford Bulls.
The agreement will see the bus operator sponsor the club’s new women’s team kit as part of a wider effort to promote sustainable travel and strengthen community links.
The company is also set to deliver a dedicated training programme for the club’s wheelchair rugby team.
Joe Morphet, marketing manager at First Bus, said: “We are so proud to stand alongside the Bradford Bulls and the women’s team.
“As a company rooted in the communities we serve, we see every day how important sport is in bringing people together.
“Supporting the team and encouraging sustainable travel to matches is a positive way for us to invest locally and help make matchdays accessible to as many people as possible.”
Ian Stafford, commercial manager at Bradford Bulls, added: “It recognises the role transport plays in enabling participation, whether that’s club staff getting to work, or supporters travelling to Odsal.”
The partnership will include a community day at Odsal Stadium to promote bus travel to home fixtures.
Read More:
- Man who sexually assaulted teenage girl has ‘lost good name’ in community
- How many people are claiming Jobseeker’s Allowance in Bradford?
- 4 UK travel companies close with all flights and trips cancelled
First Bus has identified several routes serving the stadium, including the 363, 508, 645, 681, 682, 686, 687, and 688 services, to support fans travelling to matches.
For more information, visit: https://www.firstbus.co.uk/west-yorkshire/about-us/our-partners/bradford-bulls
