TESCO is launching a donation scheme to support struggling families during the Easter holidays.
Every large Tesco store in and around Bradford will offer pre-packed bags of long-life food, priced between £2 and £5, which customers can purchase and donate at the checkout from March 30 to April 12.
The bags will be distributed to families in need through the Easter Holiday Helps initiative, supported by charities including FareShare & The Felix Project and Trussell.
Claire De Silva, head of communities at Tesco, said: “Holiday periods can be really tough for Bradford families who miss out on their free school meal provision, meaning it’s hard to make sure kids get healthy nutritious food.
“Our pre-packed donation bags will give a much-needed boost of food to FareShare & The Felix Project and Trussell and make a difference to the lives of children and their families, giving them vital support over the school holidays.”
Read More:
- What is happening with this prominent old Bradford city centre pub
- Bradford College celebrates star apprentices at annual awards
- ‘No matter what table you’re sitting at, conversations are shared by everyone’
Customers can also donate the value of their Clubcard vouchers to either FareShare & The Felix Project or Trussell online.
Matthew van Duyvenbode, co-CEO at Trussell, said: “Tesco’s Easter pre-packed donation bags are such a great way to make it easier for people to support children and families in their local communities.”
