CITY have extended their partnership with Bradford College for another season.

The agreement will see Apprenticeships at Bradford College, who first became affiliated with the club in the summer of 2020, remain the club’s official digital partner.

This year will also see the introduction of student incentives and benefit-based packages.

Nicky Betteridge, senior business development officer at Bradford College, said: “We are excited to extend our educational partnership with Bradford City for another year.

“This is an opportunity to work in collaboration, ensuring our key messages and offers reach the community of Bradford.

“New initiatives are on the horizon which will help widen participation into education, football and culture capital.

“The partnership provides us with the opportunity to host our annual apprenticeship recruitment fair, in a central accessible location in which we have seen an increase in footfall year on year.”

City chief commercial officer Davide Longo said: “We are delighted to have our friends at Bradford College back on board with us for another year.

“This is a long-standing partnership which continues to develop year on year, and one which we are proud of, alongside another of Bradford’s key players.”