Bradford Bulls have announced a landmark new-joint partnership with Hummel and Bartercard, in a multi-year, seven-figure agreement.
This represents one of the biggest commercial deals in the club’s recent history.
The agreement will see sportswear giants Hummel become Bulls’ official kit partner, supplying the club’s playing gear and training wear from the 2027 season onwards.
Bartercard will continue as the club’s stadium naming rights partner, extending its association with the Bulls and maintaining the Bartercard Odsal Stadium name as part of the new multi-year agreement.
They have also expanded their partnership to become the club’s principal first-team partner and front-of-shirt sponsor from 2027.
The partnership will continue to provide Bartercard with a prominent platform across the stadium and the club’s wider commercial activities, which Bulls say will support their ambitions for sustainable growth, both on and off the field.
Paul Wild, Bradford Bulls’ commercial director and co-owner, said: “This is a landmark agreement for Bradford Bulls, and one that we are incredibly proud to announce.
“Securing a multi-year, seven-figure partnership of this scale is a hugely significant moment for the club.
It represents one of the largest commercial agreements in our recent history and is a clear statement of the ambition, progress and direction of Bradford Bulls.
“Bringing Hummel on board as our official Kit Partner from 2027 is a major coup for the club.
“Hummel is one of the most recognisable and respected sporting brands in the world, with more than a century of heritage and a strong history within team sport.
“From our very first conversations, it was evident that Hummel understood what Bradford Bulls represents – our history, our supporters, our identity and, importantly, our ambition for the future.
“We are incredibly excited to begin this new chapter together and to see hummel become such an important part of the Bradford Bulls story.
“Equally, we are delighted that Bartercard has made a significant long-term commitment to continue its relationship with the club as our stadium naming rights partner and as our official first team front of shirt sponsor.
“Their decision to further invest in Bradford Bulls is a powerful endorsement of the partnership we have built and demonstrates their confidence in the future of the club.
“To have two major brands committing at this level sends a very clear message about the strength of Bradford Bulls commercially and the opportunities that exist around the club.
“This is about far more than sponsorship. It is about investment, ambition and belief. It gives us a stronger commercial platform from which to continue developing the club, both on and off the field.
“This agreement is another major step forward in that journey, and we are incredibly excited about what the future holds.”
Chris Kirby, Director of SportsPro Ltd, who exclusively hold the rights to Hummel in the United Kingdom and Ireland, said: “The opportunity to bring those famous hummel chevrons together with the famous red, amber and black of Bradford Bulls is incredibly exciting.
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“We are already looking forward to seeing the players and supporters wearing the first collection.
“We have a huge amount of belief in where Bradford Bulls is heading, and we’re proud to be making this commitment and playing our part in the next chapter of the club’s story.”
