INJURED ex-servicemen at Royal British Legion Industries have joined forces with Morrisons to make and sell drink coasters, raising crucial funds for Britain’s most vulnerable veterans.
They are now on sale in Morrisons stores in Idle, Victoria, Mayo Avenue and Thornbury – with all profits going to support wounded, injured and sick ex-servicemen and women.
The coasters come in packs of four each and cost £4; featuring the emblem of the factory – where veterans produce road and rail signage, wooden products such as pallets, and provide printing and mailing services.
Steve Sherry CMG OBE, CEO of Royal British Legion Industries, said the project will help veterans who have had a difficult transition to civilian life.
The chief executive said: “Employment is truly vital for veterans who have had a difficult transition to civilian life – whether that’s due to severe physical injury or mental health issues such as post-traumatic stress disorder. “This is far more than just a coaster. It is providing worthwhile employment for some of Britain’s bravest veterans who face significant daily challenges as a result of making the upmost sacrifice for the country. We are proud to have taken our exciting first step into the supermarket space with Morrisons.”
Former Welsh Guard Steve Hammond, who has worked on the project, was left permanently injured when serving on the Sir Galahad when it was attacked by Argentine bombers during the Falklands War.
He said: “When I left the forces, I had nothing. I just had a suitcase in my hand and got on a train back to my hometown.
“That’s where RBLI stepped in – they organised for me to see a surgeon to help with my injuries, gave me a house for my family, then there was a job for me when I fully recovered. It’s been a real pleasure to work on an exciting project like this. I know the veterans cannot wait to see them in-store.”