AN award-winning marketing company has entered a strategic partnership with the Chamber of Commerce.

LOCALiQ – whose news brands include the Telegraph & Argus, The York Press, and Craven Herald – has entered a strategic partnership with West & North Yorkshire Chamber of Commerce.

It means they will be promoting the services of the Chamber across the region.

It will also enable its members to market their business through the goods and services both have to offer.

This is a perfect business-to-business partnership as both organisations already work closely together, with the sales director at LOCALiQ, Steve Lowe, sitting on the leadership of the West Yorkshire leadership group.

Mr Lowe is also a member of the BAME committee with the Chamber.

In 2024, together they will highlight the positive B2B activities taking place, and promote the services they both offer to help local businesses across all aspects of running a local business from finance advice, legal advice, start-up support and skills and training which the Chamber specialises.

LOCALiQ will be offering advice and guidance around all things marketing including websites, generating leads, enquiries and awareness using digital media, news websites, magazines, and networking events.

James Mason, CEO of the West & North Yorkshire Chamber, said: “The Chamber and the titles Local IQ manage have been proud champions of the region’s business community for centuries.

“This partnership will allow us to take our convening powers and reach a whole new level.” 

Mr Lowe added: “Both organisations are focused on supporting local businesses to grow.

“We offer very different support and combined we can provide great advice as to what a large, small or start-up business needs to grow.”

LOCALiQ also publishes two B2B business magazines in the region covering Bradford and York.

They organise the business awards in the two cities as well as being a fully integrated digital marketing business.

The West & North Yorkshire Chamber of Commerce exists to support local businesses.

Their mission is to be recognised as an essential part of growing businesses by sharing opportunities, knowledge, and expertise, with a strong business voice influencing decision-makers at all levels.

As accredited members of the British Chamber of Commerce (BCC) they have been supporting business for over 150 years.