More than half of people reportedly believe that big global banks don’t care about small communities.
A new study has revealed that 54 per cent feel this way about global banks.
It has been found that almost two-thirds of those questioned say banks should play an “active” role in supporting local communities – not just providing financial services.
Meanwhile, three out of five (59 per cent) believe banks have a responsibility to support “positive change” in the communities of their customers.
Healthcare, support services, environmental initiatives, and support for small businesses are among the areas where people feel investment is needed.
Roughly a third of people (36 per cent) say health services and support have been chosen as the top investment priority for local communities.
This includes creating green spaces and climate adaptation (34 per cent), and backing high streets and small businesses (33 per cent).
The study also points to frustration among two out of five people, feeling they have no say in local investment decisions.
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Just under a quarter are aware that alternative financial approaches, such as business lending from banks or innovative financing methods like crowdfunding, can be used for funding projects that improve communities.
