A SALTAIRE firm, which is transforming healthcare through the use of digital technology, has secured £650,000 of investment to help boost uptake of its flagship product.
Advanced Digital Innovation has gained the funding from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund.
The funding will allow the firm to drive sales and build awareness of its patient app, MyPathway.
The system, which is already in use by a number of NHS trusts, seamlessly connects patients to their healthcare provider through a web browser or a mobile app.
MyPathway removes the need for appointment letters and calls and allows patients to negotiate care plans with clinicians.
It provides digital triage, supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress and access patient-reported data and feedback.
ADI has been working with Sheffield Teaching Hospitals NHS Foundation Trust for more than two years, with North West Boroughs Healthcare NHS Foundation Trust for more than a year and has recently won a further contract with NHS North East Essex CCG.
The company has also carried out two successful clinical trials with the Hospital Clinic of Barcelona. It is now looking to sign up other trusts across the UK.
The investment will allow the company to build its sales and marketing team and further develop its product.
ADI, which is based in Salts Mill in Saltaire, was formed in 2012, initially operating as a consultancy delivering digital change projects to healthcare providers, and later developing its own software products.
CEO John Eaglesham, said: “At ADI, we are committed to bringing the digital revolution to the NHS and its patients. MyPathway provides both sides with the control and choice that we take for granted in other services.
“The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner.”
Jonathan Sharp, investment manager with Mercia, said: “MyPathway revolutionises the relationship between patients and healthcare providers, saving time and money and making the patient’s healthcare journey much easier to manage.
“The investment will allow ADI to drive sales growth and build awareness of the product in the healthcare market.”
Grant Peggie, director at the British Business Bank, said: “We are pleased that NPIF is continuing to unlock the North’s growth potential by supporting small growing businesses with vital investment.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund.