TWO Yorkshire entrepreneurs have launched a fast-growing gut health brand after leaving their London careers behind.

Joely Walker-Sanderson, from Ilkley, and Holly Brooke, from Skipton, swapped the beauty industry for wellness and co-founded We Are. Regular. – a supplement business aimed at tackling gut health issues with an open and relatable approach.

The business has quickly gained traction, selling out just seven weeks after launch and gaining thousands of customers in the first week alone.

Celebrity endorsements from the likes of Kimberley Walsh and Vogue Williams have further boosted the brand’s profile.

They were previously the Beauty Director at Grazia magazine and Commercial Director for Caroline Hirons.

They started the business after their own struggles with digestive health.

Holly struggled with constipation for most of her adult life.
Joely experienced bouts of it too, alongside daily bloating.

They decided they wanted to help others in similar scenarios, and took it upon themselves to create an honest, impactful wellness solution.

The pair developed a powdered supplement containing 10 natural, antioxidant-rich ingredients that Holly found helpful during her journey to better gut health.

The product is packaged in daily sticks for convenience and can be mixed with water or smoothies.

They are on a mission to remove everyday taboos.

The brand reached six-figure sales within five weeks of launch.