Vertu BMW Motorrad Shipley has helped its parent company, Vertu Motors plc, earn the title of UK’s top motorcycle retailer at the 2026 Autotrader Retailer of the Year awards.
The group was also named Bike Retailer of the Year.
Robert Forrester, chief executive of Vertu Motors plc, said: “Being named as the Bike Retailer of the Year is fantastic recognition for colleagues working across the division for their dedication, expertise and their desire to always do the best for our customers.
“Winning this award alongside retaining our Retailer of the Year accolade is a reflection of the strength of our business, and of our drive to consistently deliver exceptional levels of service across the UK to all of our customers.”
Vertu operates seven motorcycle retail sites in England, including BMW Motorrad dealerships in Exeter, Rotherham, Shipley, and Sunderland, along with Honda Bikes outlets in Grantham and Stockton, and a Ducati dealership in Sunderland.
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The Bikes Retailer of the Year award is decided using real-world performance data and a comprehensive mystery shopper programme, recognising consistent excellence across the business.
The ceremony took place at Co-op Live in Manchester.
