BRADFORD City have announced a new five-year deal with Carling, the club’s pouring rights partner at the University of Bradford Stadium.

Having first joined forces with the Bantams in 2021, the next five years will see Carling and the other brands within the Molson Coors portfolio available to supporters in the University of Bradford Stadium, both at kiosks and in hospitality areas.

This includes beverages such as Coors, Staropramen and Madrí Excepcional 0.0%.

City’s general manager, Davide Longo, said: “Carling is synonymous with football in this country, sponsoring the FA Cup competitions across the men’s and women’s games, and are one of our partners at Bradford City.

“They are one of the major players in their industry and we are excited to see a long-term commitment from them to the Bantams and will look forward to the future together.”

John Kelly, account manager at Molson Coors, added: “We are delighted to extend our partnership with Bradford City after agreeing a new five-year deal which will take us through to the 2029/30 season.

“The trading partnership with the club has gone from strength to strength, and it was great to see the club gain promotion last season. It is a brilliant start to life in League One.”Bradford City AFCFootballBusinessFinanceSport