Bradford firm continues growth with fleet expansion and…

Bradford firm continues growth with fleet expansion and new team members

A BRADFORD company has continued to grow, driven by a fleet expansion and strengthening its team.

The announcement of 11 per cent growth by Keep It Cool, which is based at the Euroway Trading Estate, Bradford, caps off another successful financial year for the company, which cemented its position as a leader in the sector by winning ‘Refrigerated Courier of the Year’ in 2024 at the TCS&D Awards.

The business aims to retain this title in the upcoming 2025 event.

“Our growth this year is a testament to smart recruitment and the strategic expansion of our fleet,” said managing director Nikki Redhead.

“We’re delighted to see our hard work pay off with an 11 per cent boost in business performance.

“We have even bigger plans for the future, including attempting to retain our ‘Refrigerated Courier of the Year’ crown.”

Part of Keep It Cool’s ongoing success has been its ability to respond to rising demand while maintaining service quality, said the firm. 

The addition of Eddie Lloyd to the team as the new transport supervisor represents another forward step for the company.

This follows the promotion of transport manager, Quentin Villard, to general manager in the summer of 2024.

“After a tremendously busy 2024, it became clear we needed extra support across the business,” said Nikki.

“We’re thrilled to welcome Eddie, who will play a key role in keeping operations running smoothly as we continue along this growth path.”

This year has also seen the addition of two new vehicles to the Keep It Cool fleet, increasing capacity and ensuring greater efficiency in serving its clients nationwide.

This comes as the company moves toward setting a new benchmark in the temperature-controlled logistics industry while reinforcing its commitment to sustainability and adaptability amidst industry changes.

Founded in 2014, Keep It Cool is a temperature-controlled same-day delivery specialist based in Yorkshire.

The company has grown tenfold over the last decade and has solidified its reputation within the cold chain logistics industry.

Despite operating in the male-dominated transport industry, the company is female-owned and has been led by Nikki Redhead since its inception.

Nikki, who lives in East Morton, juggles running a multi-million pound business with raising a young family, aged one, three, five, and six.

Nikki is a strong advocate of equality in logistics and works to encourage women and girls to explore a career in the industry.