SALTAIRE Brewery has secured a first national distribution deal for its Velocity IPA beer.
The deal with Tesco will see 330ml bottles of the 4.1 per cent ABV ale available from 292 stores nationally.
This is the Dockfield Road based brewery’s first national distribution deal with supermarket giant Tesco, after a string of regional releases.
Launched in 2018, the Velocity Indian Pale Ale has won UK Bronze at the 2019 World Beer Awards and become Saltaire’s most popular ale with drinkers.
Nick Helliwell, sales and logistics director at Saltaire Brewery, said: “Having supplied Tesco successfully for many years regionally as local producers, this national distribution for Velocity is a tremendous endorsement from Tesco for our beer and our team; we couldn’t be more pleased.
“It’s an exclusive deal so Tesco will be the only supermarket selling 330ml Velocity bottles nationwide in store until February 2020.
“I’m sure Saltaire’s fans across the country will be as delighted as we are. And now with Tesco’s help we’re bringing Velocity to even more people.”
Hugo Murray, buying manager for ales and stout at Tesco, added: “With beers ever evolving, it was great to see Saltaire try a new direction with Velocity.
“Building on the success of their existing range Velocity is vibrant, session-able and packed full of flavour. It will be really exciting to see it in the national range.”