THE owner of Bradford-based Seabrook Crisps has become a sponsor for City and Bulls.
Calbee UK Ltd (Calbee) will show its support for both clubs across 2023-24.
Bradford City already stocks Seabrook Crisps and now the brand will receive matchday branding inside Valley Parade.
Seabrook, which was recently given approval to expand its Bradford factory, has agreed to have sponsorship and continue to supply crisps at Bull’s Odsal Stadium.
Calbee UK Marketing Director, Claire Hooper, said: “As a business that has a long heritage in Bradford, we want to show our support for local clubs that have a strong following and make such a positive impact on the community.
“We are delighted to work alongside Bradford-based clubs that do so much work both on and off the pitch.”
City’s Chief Commercial Officer, Davide Longo, said: “We are delighted to be welcoming Calbee Group to our commercial portfolio.
“This deal, with another of Bradford’s big hitters, has been a long time in the making, and we are pleased to finally be able to work together to hopefully unlock the potential this partnership carries across the district.
Ian Stafford, Bulls’ Commercial Manager, added: “The club and our fans are delighted to have Seabrook Crisps on sale at Odsal and to be working with another brand with a long heritage in our city.”