TIMOTHY Taylor’s has unveiled its first major brand refresh in more than a decade.
The independent family brewer, based in Keighley, says the new look marks the next chapter in its 168-year history and forms part of a wider investment in the future of cask ale.
Andrew Carter, chief executive of Timothy Taylor’s, said: “For 168 years we’ve believed that if you brew great beer properly, people will keep coming back to it.
“That’s why this refresh isn’t about changing what we brew.
“The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.
“It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.
“We’ll continue to invest in our brewery, our people and our pub partners because great cask beer depends on every stage of the journey, from brewing to the moment it’s poured.
“That commitment is every bit as important today as it’s always been.”
The refreshed branding includes an updated logo, pump clips, glassware, and bottles, along with a new British racing green colour palette and more premium finishes.
The changes are designed to improve visibility at the bar and attract new drinkers while retaining the elements long valued by loyal customers.
This rebrand is part of Timothy Taylor’s broader investment in cask ale, which also includes a £9 million upgrade to its brewery site over five years and £3 million in annual marketing spend.
The company also supports pubs through its team of business development managers, who work with publicans and trade partners to ensure quality and consistency in every pint.
The brand refresh follows continued growth for the brewer, with its flagship ale, Timothy Taylor’s Landlord, continuing to grow its position as the UK’s best-selling cask ale brand by both value and volume.
All Timothy Taylor’s beers are brewed using water from its historic Knowle Spring, Golden Promise barley, whole-leaf hops, and a unique house yeast known as Taylor’s Taste.
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In addition to the visual update, the brewery will continue investing in the people, pubs, and practices that help deliver its signature pint, including technical support, cellar training, and its Perfect Pour programme.
More information about the refresh and Timothy Taylor’s ongoing investment in cask ale can be found HERE.
