Bradford City have announced that TL Dallas Group will continue as a principal partner, signing a further three-year deal, taking them beyond 25 years of involvement with the club.
The general insurance, financial services and trade credit insurance brokers came on board in the 2000/01 season, when City were in the Premier League, by taking an executive box in the newly developed Main Stand.
They have held that ever since and will continue to do so for the next three seasons alongside their commitment to sponsor the Bradford End Stand.
Based in Bradford for over 106 years, TL Dallas Group are a fourth-generation family business – with 14 offices throughout the UK – and employ over 220 people.
They have worked closely with the club since their early days in business with their loyal client Thomas Fattorini Ltd, the famous makers of the 1911 FA Cup trophy – won by the Bantams.
TL Dallas Group first became the naming rights partner of ‘The Bradford End’ in 2003, meaning the current deal will see 25 years of the ‘TL Dallas Stand’ by the end of the latest agreement, in 2028.
Last year, the stand was renamed the TL Dallas Community Stand, which housed spectators from schools and the local community, thanks to the ‘Community Ticket Scheme’ operated by the Bradford City Community Foundation.
City’s commercial manager Michael Shackleton (left) with TL Dallas group director Mike Martin in front of the stand.
City’s commercial manager Michael Shackleton (left) with TL Dallas group director Mike Martin in front of the stand. (Image: Bradford City AFC)
Mike Martin, Group Director of TL Dallas Group, said: “Our support for Bradford City has never wavered and we were delighted to see the team promoted at the end of last season.
“You could see how much it all meant to the City, the supporters and the staff at the club.
“We wish Graham Alexander and the team all the best for the upcoming season in Sky Bet League One.
“We cannot wait to see the TL Dallas Community Stand packed with supporters once again, through the Community Foundation’s Ticket Scheme and with the increased number of local derbies.
“Stefan Rupp, Ryan Sparks and the entire senior team have worked tirelessly to improve the club, and we are proud to have been part of that journey by giving our support.”
City’s commercial manager, Michael Shackleton, added: “It has been a privilege to work with Mike and his team during my time at the football club, and we are excited to continue the partnership.
“TL Dallas has been a huge supporter of Bradford City commercially and we always enjoy working closely with Bradford-based businesses.
“They have been heavily involved, partnering in several areas, including naming rights, executive boxes, branding and player sponsorship.”
