WHSMITH has opened an InMotion store in Leeds Bradford Airport, the first in the UK.
InMotion, the electronics travel retailer, offers a specialised shopping experience with an extensive and dedicated range of the latest headphones, power and technology accessories for the travelling customer.
Acquired by WHSmith in 2018, InMotion is the largest airport-based digital accessories retailer in North America.
Toby Keir, managing director of WHSmith Travel, said: “We are excited to bring the successful InMotion brand to UK passengers for the first time. Having partnered with Leeds Bradford Airport for several years, we are proud to take this step with them.
“Already a staple in digital accessories retail in North America, InMotion will strengthen our presence in UK travel retail and provide a unique shopping experience for our customers.”
Jeremy Smith, President and CEO of InMotion, said: “We are proud to partner with Leeds Bradford Airport in bringing InMotion’s first entry to the UK market with many more to come.
“By combining best practices from both InMotion and WHSmith, the shopping experience for the Leeds traveller will be first class from a store design, product selection, and customer service perspective.”
Joanna Wild, chief commercial officer at Leeds Bradford Airport, added: “It’s fantastic to welcome a globally recognised brand to open its first UK store here in Yorkshire.
“We’re committed to continuing to improve the experience of all our passengers and housing a range of exciting retailers is a big part of these plans.
“Having worked with WHSmith for a long time, we’re confident that InMotion will be a very positive new addition to the airport.”