A Yorkshire-based speaker, whose mother was killed by Peter Sutcliffe, is celebrating 20 years as a coach.
Richard McCann, whose mother was the first victim of the infamous serial killer, has spent the last two decades helping others succeed through storytelling.
He runs the iCan Academy, which aids individuals, businesses, and organisations in delivering effective presentations and pitches.
Over the years, Mr McCann has delivered almost 3,500 keynote speeches worldwide, coached 7,000 presenters, and assisted numerous businesses, from SMEs to global corporations, in achieving their goals.
To celebrate this milestone, Mr McCann is hosting a special two-day residential iCan Influence Masterclass at Oulton Hall Hotel & Spa near Leeds on May 14 and 15.
The event is aimed at professionals, trainers, and leaders who want to enhance their presentation skills with depth and storytelling.
Mr McCann knows the fear that presenting to an audience can create and cites research that found some people would ‘rather die than face that fear’.
He was once one of those people, but claims that conquering his fear ‘turned his life around’, and believes that storytelling is a ‘compelling way to engage, win business, and boost turnover.’
At a time when AI is in the headlines, Mr McCann argues that while it is a useful aid, it cannot replace the human element that comes from a real, genuine encounter.
He said: “AI clearly has a place in business but cannot take YOUR place.
“Lived experience and the uniquely human ability to connect with others are what give presentations life and add authenticity to your pitch.”
Mr McCann believes his own experience of a life turned upside down by brutal murders and the consequent public attention allows him to connect deeply with people’s emotions, understand their vulnerability, and find their strengths.
He said: “I am grateful for the second chance I had after a troubled childhood and the early mistakes I made, and I’m indebted to the people who helped me take responsibility for my life, especially the inspirational speaker who led me to this career.
“I am proud to help others employ that introspection and use their authentic selves to improve their prospects.”
The iCan Academy has an ‘impressive’ list of clients including Dyson, Barclays, the NHS, and Specsavers.
Oliver North, founder and MD of North Fire, said that turnover in his business increased by 242 per cent after working with Mr McCann.
For more information on Mr McCann as an inspirational speaker or to book a place on his iCan Influence Masterclass, visit his website.
