SEABROOK is launching a new ‘Bags of Northern Soul’ campaign.
The Bradford-based crisp brand, recognised as the UK’s top crinkle-cut crisp provider, aims to foster a lighter-hearted approach to life.
The campaign, which launches on May 20, will highlight the brand’s Yorkshire roots and the unique “Northern attitude” it embodies.
A spokesperson for Seabrook said the campaign is intended to appeal to a wide audience, emphasising qualities such as warmth, resilience, and encouragement.
Seabrook’s ‘Bags of Northern Soul’ will be featured across various platforms, including TV, social media, radio, outdoor advertisements, and in-store promotions.
The campaign will feature Seabrook’s potato character, who will appear in a “hero film” to “turn an everyday crisis of confidence into a celebration of self-belief.”
Claire Hooper, group marketing director, said: “Seabrook has always had a personality entirely its own, rooted in the North but with something to say to everyone.
“Bags of Northern Soul captures this in a way that feels warm, distinctive, and true to the brand.
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“This is our broadest multi-channel campaign to date, and we can’t wait to hear what people think.”
The campaign has been developed by Quiet Storm, with media planned by Cheeky Communications, and will be supported by Open Communications and Box Cat Creative.
