A BRADFORD-BASED firm has secured a six-figure award from the Government.

Games technology company Ascentys is innovating player engagement after securing a grant from the Department for Culture, Media and Sport (DCMS) as part of the £8 million Create Growth Programme.

Ascentys says it has created a new, non-invasive approach to player engagement, combining neuroscience with advanced game design to increase immersive experiences with development, complexity, and costs remaining stable.

Their platform is designed around the brains processes of space, attention and motivation, allowing developers to deliver deeper, more engaging gameplay across a range of platforms and budgets.

‘Rethinking how games are built from the beginning’

Dr Sayed Kazmi, director of Ascentys, said: “This is about rethinking how games are built from the beginning.

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“Instead of adding more complexity, we’re using a smarter, science-led approach to create deeper, more engaging experiences.

“Our goal is to make high-quality engagement accessible to all developers, while positioning West Yorkshire as a leader in next-generation game technology.”BusinessBradfordShare